Some time ago I decided to
give Blockbuster’s rent-by-mail service a try and rather liked it. But late yesterday they raised the price from $24.99 for their top-tier program to $34.99.

To continue to bring you the unmatched convenience of both online and in-store DVD rentals, your monthly subscription fee will change from $24.99 to [...]

Posted in Unpersuasive Marketing 1 Comment »

I use a “MACH3″ razor to shave, and this morning I had to open a new package of blades. On the back was a advertisement for another Gillette blade variant, the “Fusion,” featuring a “five blade shaving surface,” a “flexible comfort guard,” and a rear-facing, top-mounted blade called a “precision trimmer.” Why should we use [...]

Posted in Unpersuasive Marketing 3 Comments »

Popping a DiGiorno’s frozen pizza into the oven today I noticed the oddly punctuation-poor slogan on the back:

“Hey Delivery Guy You’re History.”

Brave words. I don’t know how long DiGiorno’s has been around, but this has been their shtick for several years. And yet I still see many, many delivery guys. Perhaps the delivery guys [...]

Posted in Unpersuasive Marketing 4 Comments »

Sarah and I went to Target yesterday. At least I think we went to Target. It’s quite possible that when we walked through the automatic doors we left our reality behind and entered a feverish nightmare shared by George “1984” Orwell and Anthony “Clockwork Orange” Burgess.
Nah, pretty sure we were in Target.
Hung along the [...]

Posted in Unpersuasive Marketing 1 Comment »