A well-studied shave
December 17, 2007
I use a “MACH3″ razor to shave, and this morning I had to open a new package of blades. On the back was a advertisement for another Gillette blade variant, the “Fusion,” featuring a “five blade shaving surface,” a “flexible comfort guard,” and a rear-facing, top-mounted blade called a “precision trimmer.” Why should we use this joke turned reality? I quote Gillette’s entire argument below:
Why is Fusion better than MACH3? 8 years of shaving innovation.
Eight years of R&D and all they have to show for it is “guys, we worked really hard!” Smell the quality.
Posted in Unpersuasive Marketing
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December 17th, 2007 at 5:55 pm
If people ask me why I have a beard, I’m going to tell them it’s because of razors like this.
December 18th, 2007 at 12:50 am
Thud, you’re not alone. A sub-culture of shaving aficionados is going back to the single-blade razor and traditional shaving cream. Check out shavemyface.com and badgerandblade.com (and my youtube channel).
December 18th, 2007 at 9:01 am
They had to do something to justify raising that price tag.
I’m sure all those fighter pilots who actually do shave at MACH 3 are grateful. Three blades could mean death if you’ve got a bogey on your six.