Frozen Pizza Promises
December 16, 2007
Popping a DiGiorno’s frozen pizza into the oven today I noticed the oddly punctuation-poor slogan on the back:
“Hey Delivery Guy You’re History.”
Brave words. I don’t know how long DiGiorno’s has been around, but this has been their shtick for several years. And yet I still see many, many delivery guys. Perhaps the delivery guys are in the final throes? Or the massive number of pizza delivery vehicles I see Friday and Saturday nights near off-campus student housing is evidence of pizza delivery’s growing desperation?
Perhaps. But after about the tenth year or so, the no-delivery-guy rhetoric starts to ring hollow.
Posted in Unpersuasive Marketing
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December 16th, 2007 at 11:51 pm
Well, “Hey, Delivery Guy, There Are Significantly Fewer of You Employed Now That We Are Taking Away Some, Although Admittedly Not All, of Your Employers’ Business” just doesn’t have the same ring to it.
Those missing commas bother me.
December 17th, 2007 at 9:03 am
They couldnt even make that claim. At least I dont think. Metrics, people!
They bother me too Fred but theres a certain efficiency in leaving out vital punctuation dont you agree
December 17th, 2007 at 11:12 am
I’ve read e-mails at work that sound like that.
Technically, the delivery guy being history does not preclude his still existing, now and in the future. So the claim isn’t necessarily incorrect. But what’s with the implicit sexism of “delivery guy“? And when does over-analyzing a frozen pizza box become a genuine psychological disorder?
December 17th, 2007 at 11:16 am
If I have a psychological disorder, I blame the pizza box.